Boosting Aegis's Brand and Leads: A Social Media Strategy Case Study

Elmhurst, IL

300% Increase in followers.

600% Increase in clicks.

200% Increase in engagement.

Client overview.

Aegis CGI is a leading provider of roofing services. They specialize in delivering high-quality roofing solutions, ensuring safety, efficiency, and excellence in every project they undertake. With a strong focus on client satisfaction, Aegis CGI has built a reputation for reliability and exceptional service in the roofing industry.


Aegis CGI aimed to enhance their online presence to attract more clients and generate new leads. Despite their excellent service record, their social media presence was minimal, and they struggled to effectively communicate their brand value and project successes to a broader audience.


Square Waves developed a comprehensive social media strategy tailored to Aegis CGI's needs. Our approach included:

  1. Curated Social Media Strategy:
    • Conducted a thorough analysis of Aegis CGI’s market and competitors.
    • Defined target audience personas and key performance indicators (KPIs).
    • Created a content calendar aligned with Aegis CGI's brand messaging and goals.
  2. Onsite Content Creation:
    • Scheduled regular visits (1-2 times per month) by our content team to capture high-quality images and videos of ongoing and completed roofing projects.
    • Conducted interviews with project managers, workers, and clients to showcase the human aspect and success stories behind the projects.
  3. Content Management and Posting:
    • Developed engaging and informative content, including project highlights, behind-the-scenes looks, client testimonials, and industry insights.
    • Managed all aspects of social media posting, ensuring consistent and timely updates across various platforms.
    • Utilized data analytics to monitor performance and adjust strategies for optimal engagement and lead generation.
  4. Sales Tool Integration:
    • Designed the social media content to be used as a sales tool, enabling Aegis CGI's sales reps to leverage the content during client appointments.


  • Increased Online Presence: Aegis CGI's social media followers grew by 300% within six months, significantly expanding their reach.
  • Enhanced Engagement: Engagement rates improved by 200%, indicating a stronger connection with the audience.
  • Increased Clicks: The content strategy resulted in a 600% increase in clicks, driving more traffic to Aegis CGI's website.
  • Sales Support: Sales reps successfully integrated social media content into their presentations, resulting in improved client interactions and higher conversion rates.
  • Brand Awareness: Aegis CGI became more recognized in the roofing industry, with increased mentions and collaborations resulting from their enhanced online presence.


Square Waves' tailored social media strategy and dedicated content creation efforts helped Aegis CGI transform their online presence, driving new leads and establishing their brand as a leader in the roofing industry. This case study highlights the importance of a strategic approach to social media and the value of consistent, high-quality content in building and maintaining an online reputation, as well as its utility as a powerful sales tool.

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