Get The Most Out of MTP.

If you have opted into one of our Marketing Team Programs, you already know how quickly we ramp up and start hitting KPI's. To ensure you maximize the benefits of our partnership, we've compiled this guide with key strategies to enhance our collaboration and drive your marketing efforts to new heights.

1. Utilize Your Account Executive

Your Account Executive is your primary point of contact and is here to support you beyond the regular meetings. Whether you have a sudden inquiry, need clarification on a project, or have a new idea you'd like to discuss, don't wait for the next scheduled call. We encourage you to reach out at any time. This proactive approach ensures that your needs are addressed promptly, keeping your marketing initiatives on track.

2. Assign a Dedicated Relationship Manager

To maximize the benefits of your MTP, it's crucial to streamline communication and avoid the confusion that can arise from too many points of contact. By designating one or two individuals from your team to manage the relationship with Square Waves, you ensure a seamless and consistent process across all deliverables. This focused approach fosters clear communication, efficiency, and a strong, productive partnership.

3. Utilize Cadence Calls Effectively

Our cadence calls are designed to keep our team aligned with your business objectives and marketing goals. These meetings are an excellent opportunity for you to provide updates on what's happening within your company. The more we understand your business, its challenges, and opportunities, the better equipped we are to tailor our strategies and content to meet your specific needs. Sharing insights about new products, target market shifts, or industry trends can spark creative and effective marketing initiatives.

4. Ask About Our Tech Tools

The technology behind our marketing strategies plays a crucial role in delivering efficient and successful outcomes. If you're curious about how we operate or wish to understand the tools and platforms we utilize, feel free to ask. Understanding our tech stack can give you insights into how we streamline processes, measure success, and ultimately, how we can leverage technology to benefit your marketing strategy.

5. Provide Clear Feedback

Feedback is a cornerstone of our iterative process. We strive to produce content that resonates with your audience and aligns with your brand. If a piece of content doesn't quite hit the mark, we want to hear from you. Providing specific feedback helps us understand your preferences and refine our approach. For tips on giving effective feedback, refer to our feedback guide, which outlines best practices for constructive communication.

6. Explore Program Benefits

Our MTP is just the beginning. If you find your business needs extending beyond the scope of our current program, let's discuss how we can support you further. As an MTP client, you have access to exclusive discounts on additional services. Whether it's expanding into new marketing channels, exploring advanced analytics solutions, or enhancing your digital presence, your Account Executive can guide you through the options available to ensure your marketing strategy remains robust and comprehensive.


Your success is our priority. By actively engaging with your Account Executive, Assigning a relationship manager, leveraging our cadence calls for strategic alignment, inquiring about our technology, providing clear feedback, and exploring additional services, you can significantly enhance the effectiveness of your marketing efforts. Our team is here to support you every step of the way, and we're excited to see your business grow. Let's make your marketing journey a remarkable one!


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