Lavoro Services

Service
App
Client
Lavoro Services
Year
2022

Project Overview

Overview:


Lavoro Services is a leading provider of union labor and final construction cleaning, aimed to reinforce its position as the primary resource for qualified union laborers.

Before Us:

Prior to engaging Square Waves, Lavoro did not have defined brand guidelines, marketing material for their sales efforts, and an outdated website.

Challenge:

In an industry with prominent competitors, we needed to stand out. Our team at Square Waves took a modern approach in order to position Lavoro differently.

The Start of a Partnership:

After brainstorming with key stakeholders, our team at Square Waves put together a digital & brand strategy for Lavoro. Once our plan was approved, we began the execution phase.

Branding:

We started with a new logo, emphasizing the sleek and modern feeling Lavoro gives off.

New Material:

Once the brand guidelines were established and approved. Our team designed and ordered new Hard Hats, Vests and more.

Photoshoot:

Once Lavoro had a fresh brand and new uniforms, we wanted to capture the team in action so we could utilize custom assets for their Website, and new marketing material.

Marketing Material:


Results:

  • Clear brand messaging improved client experience
  • Enhanced sales collateral drove increased prospect interest
  • Improved communication with existing clients through email campaigns
  • Built consistent marketing material for the brand to use in various applications

Continued Partnership:

As we continue to support Lavoro, our team is focused on enhancing the sales teams efforts by continually building essential sales collateral and messaging.

Services provided:

  • Strategy
  • Branding (logo design and messaging)
  • Photo & Videograph
  • Sales Presentation(s)
  • Email Campaigns (design and deployment)
  • Website Re-design
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Saint Charles (HQ)

505 W Main St. Saint Charles, Unit D

Chicago

330 N Wabash Ave, Chicago, IL 60611

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