about us

We Are creatives, strategists and consultants.

Where did our name come from?

There is a phenomena that occurs off the Isle of Rhè called Cross Sea where two wave systems at different angles come together to create Square Waves. Beautiful to look at, but majorly disruptive to anything in the middle.

At our core, our goal is to disrupt the industry and make it look beautiful while we do it.

Meet our Executive team

Dominic Iovinelli


Prior to Square Waves Dominic was an Account Executive and Marketing Manager for an IT Services Organization. He's not that good at golf but he'll never turn down an invitation to hit the links and have a couple cocktails.

Ray Coklan


Ray has been developing websites and marketing campaigns since high school. He holds a degree in Business Management and certificates in web development and marketing. Prior to Square Waves he was a software engineer for an ERP software company.

Dennis Springer

Board of Advisors

Mr. Springer is the retired Senior Vice President and Chief Financial Officer of Burlington Northern Santa Fe Corporation, whose subsidiary BNSF Railway Company operates one of the largest North American rail networks. He is a Director of Junior Achievement of Chicago; a member of the College of Science Advisory Council at the University of Notre Dame; and Chairman of the Driehaus College of Business Advisory Council at DePaul University. He is a former director of several public and private companies, and has taught and guest-lectured in finance and strategic management at several major universities. Mr. Springer held professional and executive positions with a few companies in consulting and manufacturing industries before joining Santa FeIndustries as its Director of Finance in 1982. He progressed through the finance organization becoming its Senior Vice President and Chief Financial Officer in1992. He negotiated the financing for the largest bank-led recapitalization that had been done at that time and was a member of the leadership team that subsequently sold off several subsidiaries, created four new publicly-traded companies through tax-free spinoffs, and turned around Santa Fe Railroad from a property that had a questionable future to the company that had the highest return to shareholders in its industry for the five years culminating with its merger with Burlington Northern Inc. When Santa Fe Pacific merged with Burlington Northern Inc. in 1995, Mr. Springer was named Senior Vice President and Chief Financial Officer of Burlington Northern Santa Fe Corporation, a position he held until his retirement in 1999. In that role he was a member of the leadership team that successfully integrated the Santa Fe and Burlington Northern railroads.

Jen Strojin

Board of Advisors

Jen is originally from Cleveland, Ohio and has lived in Chicago for over 14 years.  Graduating from Miami University of Ohio in 2006.  She joined SIRVA Inc in 2006 as a Manager, Agent Consumer Product Manager where she supported 700+ Allied and NorthAmerican Van Line Agents to implement marketing strategy and paid media campaigns for lead generation.  Jen joined Target Data (now doing business as Aisle Rocket) in 2011 to develop and grow clients and revenue.  At Aisle Rocket, Jen was Senior Vice President, Account Services.  During her time at Aisle Rocket, she led Account Services to deliver best-in-class strategy and results to 50+ clients and brands in retail (home improvement, specialty, apparel), e-commerce, consumer services, healthcare, and cultural tourism.  Jen is passionate about driving growth and results for her clients! When Jen is not working she enjoys traveling the world.

We work with the best brands around the country. Join their ranks and lets work together!

Let's do something amazing.

We are excited to hear from you