Background.

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Tekpro Staffing is a U.S.-based staffing firm specializing in placing talent across the manufacturing sector. With decades of industry experience, Tekpro had built a strong reputation through word-of-mouth and relationships but lacked a digital foundation to scale that success.

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Challenge.

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Despite its proven track record, Tekpro had almost no digital presence. Marketing efforts were disconnected from sales, and the company had no consistent way to tell its story online or nurture leads at scale. The sales team lacked cohesive collateral and tools to support outreach, relying heavily on manual follow-ups and outdated materials.

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Square Waves strategic solution.

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Square Waves partnered with Tekpro to modernize their marketing and sales infrastructure. Our focus was to create a cohesive digital ecosystem that positioned TekPro as a trusted, professional, and forward-thinking staffing firm.

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Key initiatives included:

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• Digital Foundation: Developed a consistent brand presence through social media, targeted email campaigns, and new digital assets.
• Sales Enablement: Created polished capability decks, flyers, and pitch materials that gave the sales team credibility and confidence in client meetings.
• Outbound Automation: Built multi-channel outbound campaigns designed to reach manufacturing decision-makers with personalized messaging, resulting in consistent meeting flow and qualified opportunities.
• AI-Powered Outreach: Implemented an AI automation engine that scraped job board data, fed prospects directly into outbound sequences, and ran autonomously—creating a continuous lead generation system with minimal manual input.

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Execution and impact.

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Through a mix of marketing automation, brand development, and sales enablement, Tekpro’s visibility and credibility grew rapidly. The outbound campaigns generated a steady pipeline of new opportunities, directly leading to multiple closed deals. Internally, the Tekpro team reported higher alignment between sales and marketing, improved follow-up consistency, and stronger brand confidence in every client touchpoint.

Conclusion.

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By bridging Tekpro’s marketing and sales divide, Square Waves transformed the company’s go-to-market approach. What began as a foundational marketing engagement evolved into a scalable, automated system for growth—helping Tekpro strengthen its market position and capture high-value opportunities in the manufacturing staffing space.

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Check out Tekpro's website here.