Background.

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Midway Staffing, a leading staffing agency, launched an ambitious growth initiative in 2024 to expand its sales force by adding ten new representatives. To ensure each new hire could quickly adapt and perform effectively, Midway recognized the need for a robust, centralized sales material repository. Their goal was to create a system that streamlined onboarding, unified brand messaging, and equipped every salesperson with consistent, high-impact resources.

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Challenge.

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The key challenge was developing a scalable, easy-to-navigate repository containing all the essential sales tools—while keeping materials current, cohesive, and visually aligned with Midway Staffing’s evolving brand. As the company continued to expand into new markets and industries, they needed a solution that could grow with them—supporting both recruitment and business development goals.

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Strategic partnership with Square Waves.

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Midway Staffing partnered with Square Waves to build a comprehensive, living sales ecosystem designed to empower their growing team. Together, we created a multi-channel suite of materials that not only aligned with Midway’s brand identity but also advanced their overall marketing strategy.

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Our collaboration included:

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• Capabilities Decks: Polished presentations showcasing Midway Staffing’s full range of services, differentiators, and value propositions.
• One-Pagers: Concise, impactful summaries of key offerings for use in sales conversations and client meetings.
• Drop-Off Materials: Professionally branded collateral designed to leave a lasting impression after client visits.
• Trade Show Branding: Complete visual branding for trade show booths and materials, ensuring strong visibility and engagement.
• Email Campaigns: Custom-coded, branded email templates tailored to every stage of the sales funnel.
• Video Production: A high-impact campaign video for “Your Food, Our People”—highlighting Midway’s dedication to staffing excellence in the food industry.
• Ongoing Sales Collateral Development: Continuous creation of flyers, presentations, videos, and website updates to support evolving business goals and ensure materials stay relevant across departments.

Execution and results.

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Within a 90-day rollout, Square Waves developed and delivered a complete, organized sales repository accessible to Midway Staffing’s leadership and new hires. The platform’s intuitive structure allowed new sales representatives to immediately leverage all materials—accelerating onboarding and ensuring message consistency across the team.

Beyond the initial launch, our continued partnership ensures that Midway’s sales and marketing materials remain dynamic. Frequent updates, new video assets, and refreshed collateral have kept their brand modern and competitive, supporting both client acquisition and employee recruitment efforts.

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Conclusion.

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The partnership between Midway Staffing and Square Waves demonstrates how strategic, design-driven marketing can fuel organizational growth. What began as a sales material repository has evolved into a fully integrated marketing support system—equipping Midway Staffing with tools that unify their brand, empower their sales force, and strengthen their position in the competitive staffing industry.

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Check out Midway's website here.

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