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Background.

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‍The Greco family’s entrepreneurial legacy spans generations — rooted in hard work, community, and vision. Through their family office, they’ve built a diverse portfolio of real estate, investments, and business ventures, each reflecting the family’s continued drive for growth and innovation.As their presence expanded, the family recognized the need for a digital platform that could showcase their impact while honoring their history.

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The rebrand from GSI Family Office to G Ninety Family Partners marked the start of a new chapter — one that required a modern identity to connect their heritage, their ventures, and their future.

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‍The problem.

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‍Before partnering with Square Waves, G Ninety had no digital home to tell their story. Their family legacy and growing portfolio were spread across industries and ventures, but there was no central place for partners, investors, or community members to see the full picture.

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The G Ninety team needed a website that would:

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- Establish their new brand identity as G Ninety Family Partners.

- Seamlessly connect their three pillars — investments, real estate, and business ventures.

- Showcase the Greco family’s history and values as the foundation of their success.

- Integrate their 45-minute family documentary as a storytelling centerpiece that brings their journey to life.

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‍Square Waves’ strategic solution.

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‍Square Waves set out to bring the Greco family legacy online through a storytelling-driven website that balanced heritage and innovation.Our team designed and developed G Ninety’s first-ever website from the ground up — creating a digital space that reflected both the family’s history and their growing business portfolio. The goal was to merge past and present into one cohesive, elegant, and timeless experience.

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‍Our solution included:

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- A brand-new website that unified all areas of the G Ninety Family Partners portfolio — investments, real estate, and ventures — under one modern design.

- Seamless integration of the Greco family’s 45-minute documentary, woven throughout the site to highlight their legacy through authentic storytelling.

- A refined visual identity and tone of voice that captured the transition from GSI Family Office to G Ninety Family Partners.

- A clean, modern, and intuitive user experience designed to feel both personal and professional.

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‍Execution and impact.

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‍The launch of G Ninety’s new website marked the company’s first official digital presence and the public debut of their rebrand. The result is a site that beautifully showcases their projects, investments, and properties, while staying grounded in the family’s values and heritage.The site also serves as an emotional connection point — using design and storytelling to bring visitors into the Greco family’s world.

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It’s more than a corporate website; it’s a digital reflection of who they are, where they’ve been, and where they’re going next.Ongoing Partnership for Continued SuccessFollowing the website launch and rebrand, Square Waves continues to partner with G Ninety to provide marketing strategy, design, and content development. Together, we ensure G Ninety’s digital presence continues to evolve alongside their growing portfolio.

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‍Conclusion.

‍The collaboration between G Ninety Family Partners and Square Waves brought a family legacy online for the first time. Through thoughtful storytelling, design, and strategy, Square Waves helped G Ninety translate decades of history into a modern digital experience. The new website elegantly ties together their investments, real estate, and ventures — honoring their past while positioning the family for a future built on continued growth and impact.

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Check out G Ninety's new website here.