An integrated digital marketing campaign that helped lease up a new development by building local buzz, amplifying brand storytelling, and generating qualified traffic.

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Services —

Brand identity & messaging
Photography & videography
Paid social media campaigns
Website landing page
Digital advertising & retargeting
Tenant-specific promotion strategy

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Overview —

Fox Haven Square, a new retail and office development in the western suburbs, partnered with Square Waves to drive awareness and accelerate tenant occupancy through digital strategy and storytelling.

We launched a multi-channel campaign grounded in strong visual assets, local targeting, and compelling messaging. Through coordinated web, photo/video, and paid media efforts, we positioned Fox Haven as the new heart of the community — where businesses and residents could connect, shop, and grow.

From content production to live campaign management, we executed a full-funnel strategy designed to drive discovery, foot traffic, and leasing interest.

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Results —

97,000

‍Impressions in Q1 alone

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20‍

Inbound tenant inquiries in 90 days

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800%‍

Increase in social traffic after launch

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Key Moments —

Branding with purpose.
We built a visual identity that matched the development’s upscale vision and resonated with the local market.

Content that converted.
From drone shots to social clips, we produced visuals that turned curiosity into action.

Tailored messaging.
Our campaigns spoke directly to small business owners and entrepreneurs — the ideal tenants.

Hyper-targeted media strategy.
We ran geo-fenced ads across Facebook, Instagram, and Google to maximize reach and relevance.

Proof of momentum.
Inquiries turned into walk-throughs. Walk-throughs turned into signed leases.