GOALS
- Boost brand awareness in a competitive market
- Increase leads, sales and conversion rates
- Drive more visits to the website
APPROACH
- Launched Display and Search Ads
- Created time sensitive and contextual ad creatives
- Pivoted website content to showcase quality and service as a differentiating factor
RESULTS
- Monthly leads increased 10x with a 50% closing rate showcasing the relevance of incoming leads
- ROI from ad spend surged 100x year on year
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