Challenge:

One8 Freight was looking for a way to increase driver acquisition through various digital platforms.

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Our Approach:

Our team needed to strategically create and deploy content across multiple channels, frequently in order to reach our target audience and convert. We deployed content across Instagram, Facebook, and TikTok.

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Working with the One8 team, we realized there was a hole in the community for Truckers, which is where Trucker Stories was born. Our team deployed curated trucker content across multiple channels to bring awareness to life on the road.

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We crafted strategic CTA's that pushed drivers to landing pages where they could easily get in touch with the One8 Team.

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We utilized a mix of organic and paid media to accomplish our goal of brand awareness.

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Results:

2 Million Impressions the first 3 Quarters

Increase in Driver Awareness

Increase in Driver Calls

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