There is no one-size-fits-all answer to how much a direct-to-consumer (D2C) brand should allocate towards a marketing budget. The amount that a D2C brand should spend on marketing will depend on a variety of factors, including the size of the business, its goals, and the target audience for its products or services.
Generally, it's recommended that businesses allocate a certain percentage of their overall budget towards marketing. For example, some experts suggest that businesses should allocate 7-8% of their budget to marketing if they are in the start-up phase, and 3-5% if they are well-established.
However, these are just general guidelines, and the actual amount that a D2C brand should spend on marketing will depend on its specific circumstances. For example, a D2C brand that is trying to break into a crowded market and establish itself as a leader may need to spend more on marketing in order to stand out.
It's also important to regularly review and adjust the marketing budget as needed. This may involve cutting back on activities that are not yielding good results, or increasing the budget for activities that are generating a high return on investment.
Ultimately, the best approach is to carefully evaluate the business's goals, target audience, and available resources, and use that information to develop a marketing budget that is appropriate for the business.
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